@ Everyone’s favourite German liqueur goes caffeinated. Yep, it’s Jägermeister Cold Brew Coffee!
Jägermeister just can’t seem to keep itself away from caffeinated drinks! The latest release from the German brand is perhaps somewhat more refined than the iconic Jägerbomb, but also (hopefully) won’t be replacing your morning brew. Enter Jägermeister Cold Brew Coffee. The first new permanent addition to the brand in 80 years, the new liqueur sees the original secret Jägermeister recipe paired with cold-brewed Arabica coffee and a dash of cacao. In classic Jägermeister style, the recommended serve is straight from the freezer at a frosty -18°C. “Coffee has become such a huge part of everyday consumer culture,” says UK innovation controller (someone’s got to control the innovation, don’t want it getting out of hand), Tim Hawley. “Jägermeister Cold Brew Coffee is perfect for moments of celebration in or out of the home, offering an intricate coffee flavour profile complemented by the classic Jägermeister taste – served perfectly as an ice-cold shot.” Did you know the translation of the Italian word ‘barista’ is ‘barman’? Seems pretty fitting!
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